Anyone can get one customer, one time. I don't want nab you a few more customers, I want to stir up your tribe and create a bevy of fans that will use, love, and champion your business FOREVER. I want people to shower you with oodles of money simply for being you.
The only way that will happen is if you let that big, beautiful personality shine through in your branding.
So, whether you're a little snarky, a lot hilarious, kind of flirty, or very straightforward, it's time to put personality first in your business.
CONTENT WRITING + COPY
Pretty words are... well, pretty. Truth is, they're only part of the formula.
Competitor research, social listening, long-tail keyword research, and a little intuition go a long way in creating copywriting that serves up the feels and the dollars.
The world has enough bakers, life coaches, and organic soap makers.
What the world doesn't have enough of are vegan bakers who donate their unsold goods to a local soup kitchen, a life coach who turned it all around after leaving a toxic relationship, or an organic soap maker who took matters into her own hands after she couldn't find soap gentle enough for her baby's delicate skin.
BRAND MESSAGE DEVELOPMENT
What's your story? Your mission? Your why?
The internet is amazing. It allows us to connect with people all over the world and has granted the power of entrepreneurship to people all over the world.
That also means there's a lot of noise.
To cut through the noise, you need a brand message that helps your target audience understand not only why they should buy from you but why they should believe in you.